On-Demand
Marketing
Leadership
BRAND STRATEGY
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GO-TO MARKET
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PRODUCT MIX
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PRODUCT/MARKET FIT
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DESIGN LEADERSHIP
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PRICING MATRIX
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AGENCY MANAGEMENT
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ORGANIC CONTENT
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ADVERTISING
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BRAND STRATEGY ✦ GO-TO MARKET ✦ PRODUCT MIX ✦ PRODUCT/MARKET FIT ✦ DESIGN LEADERSHIP ✦ PRICING MATRIX ✦ AGENCY MANAGEMENT ✦ ORGANIC CONTENT ✦ ADVERTISING ✦
A fractional CMO is an experienced marketing executive who serves an organization on a part-time or project basis — providing the strategic leadership of a full-time Chief Marketing Officer without the cost or commitment of a permanent hire.
Daniel Vogelzang has served as fractional CMO for growth-stage companies, private equity portfolio businesses, and commercial real estate developers. The work typically incudes:
Setting and owning the full marketing strategy
Managing internal marketing staff and external agency partners
Leading brand, campaign, and go-to-market execution
Building the team, systems, and processes
Marketing Leadership, Brand Strategy, and Coaching.
Marketing & Brand Advisor
Expert Coaching & Guidance
Get feedback, discern plans, review design and brand materials, or discuss leadership and management challenges.
Includes:
Monthly Coaching Session
Unlimited Texts and Emails
Perfect for:
Growth-minded Solopreneurs
Start-up Founders
Established Small Business Owners
New Marketing Leaders
Busy CMOs
Bespoke Project Strategy
External Marketing Management
Need a boost? Develop strategy to achieve objectives with an experienced project lead to ensure success.
Typically Includes:
Weekly Executive Check-ins
Unlimited Calls, Texts, and Emails
Unlimited Hours Related to Project Scope
Perfect for:
Rebranding
Go-to-Market Launches
Major Campaigns
Investor Relations Fund Raises
When does a fractional CMO make sense?
Organizations typically benefit from fractional marketing leadership in one of four situations:
Leadership gap. A CMO or VP of Marketing has departed and the organization needs experienced leadership while it conducts a permanent search or decides whether a full-time hire is the right next step.
Growth inflection. The business has outgrown its current marketing capacity and needs senior strategic direction before it's ready to justify a full-time executive salary.
Major initiative. A rebrand, product launch, fundraise, or market expansion requires marketing leadership that the current team can't provide internally.
Private equity transition. A portfolio company needs immediate marketing traction post-acquisition, with clear KPIs and a path toward a permanent hire.
A fractional engagement is not the right fit for organizations looking for execution-only support, or those that need a full-time presence from day one. The value is in senior strategic judgment applied with flexibility.
Fractional CMO
Interim Marketing Leadership
For a season of transition or growth, hire an experienced marketing leader to drive your organization forward.
Typically Includes:
Setting Marketing Strategy
Managing Staff & Agency Partners
Leading Creative and Campaign Execution
Reporting to Executive Team
Perfect for:
High-Stakes Small Teams
Marketing Leadership Transitions
Private Equity Portfolio Companies
Commercial Real Estate Developers
Frequently Asked Questions
What does a Fractional CMO cost?
Fractional CMO engagements are typically structured as a monthly retainer. Rates vary based on scope and hours, but most organizations budget between $5,000 and $20,000 per month for part-time senior marketing leadership. This compares favorably to a full-time CMO salary of $200,000–$300,000+ in the Boston market.
How is a fractional CMO different from a marketing consultant?
A consultant typically delivers recommendations and exits. A fractional CMO takes ownership—managing people, leading execution, attending leadership meetings, and being accountable for results. The relationship is operational, not advisory.
How long does a fractional CMO engagement typically last?
Most engagements run between six months and two years. Some are designed with a defined end state—a permanent hire, a product launch, a fundraise—while others evolve into ongoing strategic partnerships.
Do you work with companies outside of Boston?
Yes. While Daniel is Boston-based and works frequently with New England companies, he has served clients nationally and is open to remote and hybrid engagements.
Featured CMO Client
For CORE, a local, high-growth real estate firm, and their 21+ acre mixed-use project, On The Dot®, Daniel lead all marketing efforts for 4 years. Along with the amazing client team, this work was executed through our fantastic partner agencies in branding and design (Greenspace), marketing (Social Thrive) and PR (Tom Palmer Communications).
Daniel worked with the team to support entitlements approvals, investor relations, tenant marketing, community relations, events, placemaking, and new brand identities.
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